Strategic growth partner
for B2B founders
Taking you from referral dependency to growth machine
What’s stopping your you from growing?
What’s your No.1 challenge ?
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Your lead generation depends almost entirely on referrals and word-of-mouth. Without a predictable pipeline, you're constantly wondering where the next client will come from. You know you need marketing systems, but you're too busy delivering to existing clients to build them.
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You're trapped working IN your business instead of ON your business. Every day is consumed with client delivery, leaving no time for strategy, systems, or growth planning. You're the bottleneck in your own company's expansion.
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You can't afford to hire a dedicated sales team, but you hate selling. As the founder, you're stuck doing everything - from product delivery to business development - and neither gets the attention it deserves.
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ou need to build a stronger brand, but you're too busy serving customers. Your competitors with bigger marketing budgets are winning deals you should be getting, but you can't find time to position yourself properly in the market.
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You're constantly competing on price rather than demonstrating value. Prospects see Digital Learning as a commodity, forcing you into price wars that destroy your margins and undervalue your expertise.
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Your revenue is extremely unpredictable and feast-or-famine. Some months you're overwhelmed with work, others you're scrambling to find clients. This makes it impossible to plan, invest, or grow sustainably.
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You know AI could streamline your business, but you don't know where to start. Everyone's talking about AI transforming Digital Learning, but you're overwhelmed by the options and unsure which tools would actually help your specific business challenges.
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You know you need better systems and processes, but don't know where to start. Every solution feels like it requires time and resources you don't have, creating a cycle where you stay stuck at your current level.
Three ways to work with me
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90 Day Growth Accelerator
I work with ambitious agency founders who've hit a growth ceiling despite delivering exceptional results for their clients. I unlock sustainable revenue growth by systematically rebuilding your positioning, pricing, processes and sales strategy over 90 intensive days.
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Weekly 1:1 Founder support
An experienced sounding board for established B2B founders who need strategic guidance from someone who's been in their shoes. I work one-to-one with profitable business owners who want an honest perspective on their biggest challenges - whether that's refining positioning, building sales processes, tackling marketing strategy, or making tough leadership decisions. Having built and grown businesses myself, I provide the clarity, confidence and practical insight you need when facing complex choices or feeling stuck.
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Specific outcome focused projects
A fast, tactical intervention designed to solve one specific challenge that’s holding your business back. Over two focused 2-hour sessions, we work side-by-side to diagnose the real issue, cut through the noise, and build a clear, actionable solution you can implement immediately. No fluff. No long programme. Just clarity, direction, and your best next move — delivered fast.
My success is entirely based on yours - I'm judged solely on the results I achieve for your business. I approach every engagement as if your company were my own, bringing the same intensity and commitment you'd expect from a co-founder. With 20+ years of hands-on experience building and scaling businesses, I can switch between different roles as needed - from sales strategist to operations expert to growth catalyst - giving you access to senior-level expertise across all areas of your business without the overhead of multiple hires.
I've built and scaled two digital learning businesses from zero through merger to successful exit. Along the way, I learned the hard truths about what separates thriving agencies from those that plateau.
Your fractional business partner
(In everything but equity!)

